EVTV Friday Show - February 13, 2015

- CAN Primer for GEVCU / EVIC / JLD505

- John Hardy's FAST CHARGE battery test setup

Apple is ready for its closeup on clean energy

Apple is ready for its closeup on clean energy

Apple has started telling its clean power story big time this week, with new reports, photos, and a video narrated by Tim Cook. Here's why it's opening up now:

Apple is celebrating Earth Day this week by shining a spotlight on its clean energy and carbon footprint reduction initiatives. While Apple has been working on having 100 percent of its data centers run on renewable energy sources for a couple years, the company on Monday is showing off an environmentally-themed video narrated by CEO Tim Cook, accompanied by some awesome solar photos on Apple.com, and a long feature in Wired on its clean power projects.

Why now (beyond the somewhat contrived Earth Day event)? When I published this investigative piece last November on Apple's solar projects, it was difficult to get information from Apple on the projects. Now about six months later, Apple is ready to talk.

Apple's solar farm in North Carolina

One of the reasons for Apple's new willingness to talk is that many of Apple's clean power projects are now far beyond the experimental phase. Its flagship solar farms in North Carolina are up and running and providing energy to the grid, and, as Wired reported, Apple has already started installing a small solar array made by SunPower at its newest solar farm in Reno, Nevada. Apple has learned a lot over the years about how to procure clean energy, and work with utilities, and is ready to tell that story (it definitely wasn't an easy road).



The company's new environmental chief Lisa Jackson has also been on the job about a year now, which has given her some time to make decisions and figure out Apple's environmental initiatives. She's fixed some things along the way, like the fact that Apple was underreporting the impact of aluminum mining and processing on its carbon footprint, according to Wired.




The next step for Jackson after helping Apple's data centers run on clean energy is to focus on the clean power footprint of Apple's retail stores. Apple now has 120 stores powered only by renewable energy courses, and it has another 135 to go in the U.S., as well another few hundred overseas.

It's important that Apple is finally willing to highlight its clean power projects and tell this story of transforming energy infrastructure. Other internet companies that haven't invested in similar moves — like Twitter and Amazon, according to the latest report from Greenpeace — will be watching and taking notes on how to respond.

The next-generation of consumers will care more about the carbon footprint and sustainability of their brands than the last, and implementing these moves now will help internet brands gain customers and remain relevant.

Source: GigaOM

Elon Musk on Tesla-Apple Meeting, Battery Giga Factory & the Model X being delayed

Betty Liu reports that Tesla Motors CEO Elon Musk met early last year with Apple's head of mergers and acquisitions on Bloomberg Television's "In The Loop."

Though Tesla Motors CEO Elon Musk didn't discuss the Tesla battery giga factory or the Tesla-Apple meet-up during the earnings call, he did hold a phone interview with Bloomberg in which both topics (and way more) were discussed.

On the Apple meet-up, Musk stated: "We had conversations with Apple. I can't comment on whether those revolved around any kind of acquisition."



The description that goes along with the Bloomberg video is as follows:
"Elon Musk, chief executive officer of Tesla Motors Inc., talks about the company's plans for a "gigafactory" to supply batteries, Model X SUV, talks with Apple Inc. and fourth-quarter profit. Tesla reported net income that beat analysts' estimates and projected a 55 percent increase in vehicle deliveries. Musk speaks with Betty Liu on Bloomberg Television's "Bloomberg West."















Source: Inside EVs & Bloomberg

Apple receives patent for solar-powered MacBook

Apple's future devices may well come installed with solar panels and converters. wikimedia commons

The MacBook would use a PV unit to generate electricity, according to the company's patent application.

Apple looks set to go solar with one of its next lines of MacBooks.
The U.S. Patent and Trademark office this week granted the Cupertino company a patent for an "electronic device display module," a two-sided display embedded with a photovoltaic unit that could serve as the screen and lid of a MacBook-like laptop computer.
"The rear plate may be formed from electrochromic glass and may cover photovoltaic cells and touch sensors," read the patent abstract.
The Patent and Trademark Office published an Apple application in October that described a way of equipping electronic devices with internal converters in order to use external solar panels.
While Apple has long been rumored to be developing PV technology for its MacBooks and mobile  devices, the company has yet to announce definite plans.
Speculation about Apple's plans in the area of renewable energy grew after the company bought a module manufacturing facilitgy from First Solar in Mesa, Arizona, in October.

Source:  PV Magazine